A Fan Link is a digital housing system for all your streaming store links. They help you as a music artist keep all your URLs in one place. Use them to promote your latest music, and see the fans roll…
Creating a Pre-save campaign is arguably one of the most powerful things you can do as a musician. They allow you to create excitement ahead of your release day. Encouraging your fans to save your track(s) before they hit stores.…
With interest rate increases and consumer demand shrinking, Meta the owners of both Instagram and Facebook have had to make some serious cuts. These financial cuts have meant cutting 10,000 jobs. Meta who own both Facebook and Instagram are struggling…
Are you a content creator, or do you work within marketing? Perhaps you’re running your own business, so you’re involved in all areas of the company. Either way, you rely on social media. However, if you’re not writing a report,…
Have you heard about TikTok communities? They’re groups of like-minded people who all have interests in the same niche. How do you find your community though, and how do you request to join? Across TikTok there are all sorts of…
A hook is what draws people in to watch your videos. It quite literally hooks them, and makes them want to stay to watch the rest of your content. A really good hook will even convince your viewers to invest…
Cross contamination alert! No one likes a copycat, and social platforms are no different. Instagram in particular don’t take kindly to recycled content. But, what they don’t know can’t hurt them, right? Instagram Reels came to life almost to mimic…
TikTok Australia are looking into the behaviour of users. They’ve muted major record companies tracks from being on the platform, mainly to see if users notice, or if their behaviour changes. Many are saying this is unfair on the artists.…
Alt text is a short description explaining the image or video in front of you. It allows the viewer to read what’s within the media if they cannot see the physical video or image. Alt text is displayed when the…
If you’ve noticed a huge dip in your social media engagement recently, you might be experiencing a shadowban. Believe it or not, they are real. All social platforms have their own version, we’ve broken down how they all work below.…
