Top 10 tips on writing for social media in 2023

This article was written by Guest Poster Grayson Wood. Within this article you’ll find tips for writing for social media which could benefit all beginner brands and content creators.

Smartphone with social media icons

Today social networks are an integral part of our lives. We spend much time on the Internet, communicating with friends and acquaintances, looking for information and entertainment. For businesses, social networks have become an indispensable tool for promoting their goods and services.

And in this process, quality texts play a crucial role. In this article, we will talk about the top 10 tips on writing for social media in 2023 that will attract your audience’s attention and help you achieve your goals.

What to do if you have never written for social media?

Can’t write a strong text for social media? Most likely, the reason is an embarrassment, lack of experience, or a bad relationship with a native language teacher at school who has forever discouraged written expression. Although information is consumed more in the graphic format today, we still need to be able to write.

What’s the first thing you must realize if you’ve never tried writing? Writing/copywriting has nothing to do with essays at school. If you had bad grades in school or bought essays at the paper writing service Essay Tigers, it doesn’t mean you’ll be a bad writer.

Learning to edit yourself first to avoid getting confused by the plethora of information about the writing craft is essential. Write a few short posts for social media and set them aside. Below are the top 10 tips on writing for social media, which will help you bring what you already have into a great piece.

Research your audience

Before you start writing, you need to have a good understanding of your target audience. Research their interests, needs, habits, and lifestyles. This will help you choose topics for your posts and find the right tone of communication.

Say for example you’re an event marketer crafting social media content. There are several ways to conduct audience research, such as attendee surveys, focus groups, or resources like this event attendee persona workbook.

Determine your purpose and key messages

Before you start writing, ask yourself what goal you want to achieve with your texts. It may increase sales and brand awareness or attract new customers. Use these goals to establish and track KPIs that will help you measure your progress.

In addition, determine the key messages you want to convey to your audience. They should be clear and understandable, as well as relevant to the interests of your audience.

Choose the right tone of voice 

The tone of voice in your social media texts should be appropriate for your audience and the goals you want to achieve. For example, if you are promoting products for young people, you can use a more informal and humorous style. A more formal style is better when working with serious business clients. The tone of voice is crucial for the effective influence of your post on your audience.

Start your text with the main idea

Look at the first phrase you start the text with. If it begins with the phrase “it’s no secret that” or “everybody knows that” – rewrite that line. Psychologically, if we see something that’s no secret to anyone and something that everyone knows, we’re not really eager to take the time to read about it.

Remember that the logic of the text is similar to the logic of speech, so start with the main point. You don’t tell a story or news story in the middle.

Be short and succinct

In social networks, the audience is not ready to spend much time reading long texts. Therefore, your texts should be short. Try to convey your thoughts and messages as clearly and concisely as possible. Use simple language and avoid complex terms. You should also use lists or break the text into paragraphs to make it easier to read.

Use headings and descriptions

Headlines and descriptions can go a long way toward drawing your audience’s attention to your texts. Titles should be bright and attractive, and descriptions should be short and informative. Remember also to use hashtags, which can help broaden your audience’s reach.

Structure the post

Readers absorb information better when it is divided into short paragraphs. Many people read the feed from their phones, and the layout of the posts adjusts to the small screen size. When transferring text from the desktop to the mobile version, paragraphs become longer, which should be considered.

The optimal paragraph length for reading is up to 4-6 lines. If the social media post is written in a text editor on the computer, you should shorten the blocks to 2-3 lines. Alternating short paragraphs with long ones improves perception. Remember that each block should contain a concise, clear, and complete thought when dividing the post.

If you need help drafting and structuring your post, use an AI writer to spark ideas or to tweak your writing.

Add media content

Media content (photos, videos, graphics, etc.) can greatly enhance your audience’s perception of your content. Use quality images and videos to support your message and capture your audience’s attention.

Stimulate interaction

Social media is not only a place to promote your brand but also to connect with your audience. Stimulate interaction through questions, surveys, branded tote bag giveaways, and other activities. This will strengthen your relationship with your audience and attract new followers.

Analyse results

Remember to analyse the results of your posts and texts. Study the statistics, determine which posts work best, and adapt your content according to the results. This will help you to improve your texts and achieve your goals.


In conclusion, copywriting for social media is an important and responsible process that requires a good knowledge of your audience, the ability to properly formulate your thoughts and messages, and constant analysis of the results. The above tips can attract your audience’s attention and help you achieve your goals.

Grayson Wood

Image of Grayson Wood

Grayson Wood is a talented writer and editor. Grayson is a positive and active person, a genuine leader. He is working as a freelance writer and mostly prefers writing about digital marketing, SEO, and all trending features in the Marketing niche. He is able-bodied and creative in all he is doing.

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