There are only three social platforms that show both reach and impressions. Facebook, Instagram and TikTok. Others show one but not the other. However, does this make one more important than another? Both reach and impressions allow you to see…
More and more people are moving away from social media verification since websites have brought in a payment system. It seems anyone can get verified providing they have the relevant funds. So, is it worth it anymore? Both Twitter and…
Sometimes when you’re a small brand, it’s not possible to manage multiple platforms. If you can only pick one would you choose Instagram or Facebook? Giving one platform lots of attention could be better for your business than giving many…
You can hold up to three TikTok accounts on one device. If you require more than that you would need a second phone, or tablet to run extra accounts from. However, you cannot use the same data across accounts. TikTok…
As a business or creator, your highlights are there to represent your best bits. Include branded images as your highlight cover photos to keep in-line with your branding. When creating a highlight on your Instagram profile, you can either choose…
Instagram highlights are a great way of keeping a story around forever, rather than the 24-hour restriction. You’ll find the button underneath your bio to add a new highlight. It’s quick and easy to do. Instagram highlights are found underneath…
Short-form video is on the rise, and has been for some time. Instagram Reels are arguably one of the most powerful tools on the social platform. As they grow in popularity, be part of the growth. With the rise of…
With interest rate increases and consumer demand shrinking, Meta the owners of both Instagram and Facebook have had to make some serious cuts. These financial cuts have meant cutting 10,000 jobs. Meta who own both Facebook and Instagram are struggling…
Are you a content creator, or do you work within marketing? Perhaps you’re running your own business, so you’re involved in all areas of the company. Either way, you rely on social media. However, if you’re not writing a report,…
Have you heard about TikTok communities? They’re groups of like-minded people who all have interests in the same niche. How do you find your community though, and how do you request to join? Across TikTok there are all sorts of…
