Effective strategies for building a strong social media presence from scratch

If you’re a small business, or brand trying to make a start, you’ll want to begin strong with your social media presence. Read our article by Guest Poster Marc Bartolome and see for yourself just how achievable it is to grow a social following.

For content creators, artists and other brands, the digital landscape is ripe for opportunities. Several social media platforms come with powerful tools that will help brands raise awareness, improve engagement and drive traffic to your website. But if you’re just starting out, having no followers can feel like a losing battle. But don’t worry, with smart strategies you can start building a solid foundation that will broaden your online presence. 

Understanding your audience and choosing the right platforms 

To target the right audience, you need to really get to know the target audience. You’re more likely to appeal to their senses if you know who they are and what they expect from you. To do this, you need to get to know their interests. Define their demographics and observe their online behaviours.

Once you have access to these details, it will be easier for you to create a strategy that works. For example, Instagram and Pinterest are favoured by people who enjoy consuming visual content, while TikTok is best for those who like watching easily digestible short videos. 

How to create your online identity and a fitting content strategy 

In a sense, your social media account serves as the front door to your digital store. The goal is to pique their interest enough for them to want to know more about what you have to offer. Ideally, you should have a really compelling bio, a professionally taken profile picture (your image or maybe a logo) and a brand aesthetic that’s consistent throughout your profile (applies to all your accounts on all platforms). 

The more creative you get and the more personal your brand appeals to your target audience, the more likely you are to end up reaching the people who actually matter to your goals. If possible, apart from engaging visuals or informative videos, use interactive polls or thought-provoking texts to really get people talking. 

Boosting engagement and visibility 

You need to engage your audience to create a solid connection with them. And by engaging, we’re not just talking about a like or a comment here and there. You have to create a relationship with them. It means responding to comments and genuinely participating in conversations, not just replying for the sake of replying. This will take some work because you will need to invest time and energy in staying updated.  

The use of relevant hashtags also helps, since many users use the search function on various social media platforms. When your brand is established enough, initiate collaboration with other influencers or brands to gain more credibility. If you’re in a financial position to do so, consider running contests and holding giveaways to stir excitement and create anticipation. 

Leverage Push.fm’s Smart Links 

Did you know that you can actually share more than one link on your social media profile? This is possible with Smart Links. Just think of a smart link as a hub that houses all crucial online destinations. With Push.fm’s Smart Links, it will be easy to create a single landing page that you can customize to include all the links for your website, products, music, social media urls – practically everything you want your audience to see. 

Now, you don’t have to constantly update your bio every time you need to modify the details. A single Bio Link does it all for you. The best thing about it? It can collect data to see which among your many links are getting the most clicks, a good indicator of what your audience considers valuable content. 

Adapt your approach to analytics 

To be able to adjust your strategies, you need to regularly monitor your social media performance with analytics tools. This will give you insights into which platforms are driving significant engagement which means they’re most profitable for you, which types of content get the most attention, and even what times of day your audience is most active. By learning these things, you can modify your strategies accordingly, even when your target audience changes. 

Be consistently authentic 

If you look around online, you’ll notice that the most popular brands with the strongest social media presence post regularly and interact with their followers genuinely. Their brand identity is also unique from everyone else.

If you want to be as popular, you can follow the tips mentioned above and throw in some more tactics to build trust and establish a loyal community. Social media marketing services create meaningful connections and build lasting relationships with your audience. 

The power of storytelling 

Humans are wired for stories. Exceptional storytelling guarantees you’ll eventually have a loyal following. Consider starting with how your brand started, your journey, your inspirations and your values. Don’t just let the audience see your facade; let them in on what happens behind the scenes so they can feel closer to your brand.

This eventually creates an emotional bond that causes them to take action. Additionally, good storytelling answers questions that your audience may be looking for answers to. So aside from getting to know your brand, it’s a great way to establish yourself as a great source of informational content. This alone can guarantee a steady source of followers who may not be interested in products or services, but are really interested and invested in quality content. 

Road to sealing the deal – call to action 

Don’t wait for success to come to you; take charge with easy Calls to Action! CTAs need to be straightforward and clearly marked. The last thing you want is for your potential followers to get confused or, worse, think your pages are too spammy. Let them know exactly what action they can take and how they can do it. 

Build your SocMed presence today! 

If you want to make your content accessible to the right people, social media is a smart and convenient way to do so. Learn as much as you can, get to know your audience, and adjust your social media strategies based on the information you have. If you do everything right, you should watch your brand following go up online in no time! 

Marc Bartolome

Marc Bartolome is a seasoned Digital Marketing Strategist and Growth Consultant leading the team at SEO Services Australia. He’s passionate about helping businesses achieve their online goals and consistently delivers exceptional results that drive growth. 

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