Tag social media insights

The rise in popularity of social commerce

Social commerce is the process of selling products through social platforms. The purchases come directly from social media, rather than a consumer being directed elsewhere. This has risen in popularity in the past year, and it seems it will continue…

TikTok’s latest transparency report

In an aim to be completely open, TikTok have released their transparency report. Within it, you can see content and adverts that have been pulled down from the platform throughout the past 12 months. TikTok have released their transparency report,…

TikTok have added a dislike button

TikTok have added a new feature to their app. This time, users will have access to a dislike button. The great part is, the dislike button is only for comments. So, no one can choose to dislike a video. TikTok…

Instagram are testing two feed controls

Instagram have started testing multiple ways to give users control over their feed. The idea is to enhance the user experience by allowing them to decide what they see. Your Instagram feed should be tailored to your preferences, and you…

Instagram’s content appreciation feature – ‘Gifts’

Instagram are working on a feature behind the scenes that will see creators rewarded for their hard work. Audiences will soon be able to send their favourite creatives ‘Gifts’ if the feature goes to plan. Instagram are testing a new…

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