Guides you can use to learn, inform and inspire your marketing and promotional plans.
Your brand aesthetic refers to how your brand looks, acts and presents itself to your audience. Creating a solid aesthetic can be tricky, but it’s key for looking professional and consistent. What is a brand aesthetic? Everything you post, create,…
YouTube Content ID allows you to control your copyrights and get paid for the use of your music. This doesn’t just mean in your own videos, Content ID will help you monetize your songs across the whole platform. What is…
Choosing a name is one of the most important parts of creating a new musical project or brand endeavour. Not sure where to start, or just out of ideas? Read on to discover our best ways of choosing your next…
Looking at how your fans interact with your posts is fundamental to your marketing plans. It helps you put yourselves into their shoes, and realise just how and why they’re viewing your content. Likes In the past, post and page…
Going back and evaluating the performance of your previous posts is essential to building a solid marketing campaign. More so, learning how to flip badly performing posts into roaring successes will level up your marketing game even more. What worked?…
It doesn’t matter if you’re a multi-national corporation or a start-up, single person brand; building visuals is a craft in itself. The importance of cohesive brand visuals cannot be underestimated. Good brand visuals should communicate your brand personality, story and…
Content unlocks aren’t just for Christmas musicians. Their customisation abilities allow them to be tailored to meet any creator, musician or brand’s exact need. Content Unlocks, also known as Social Unlocks, enable fans to unlock rewards in exchange for social…
Audience insights are one of your biggest helps in marketing and promoting your content; you just need to know how to understand them, and what to do with them. One of the fundamentals of marketing is understanding your audience. Creating…
Royalties from streaming and downloads may seem like the only revenue stream, but there are plenty of other ways of making a living off of your music. Read on to find out how you can make the most of your…
Pre-saves are ever-growing in popularity, and they’re perfect tools for increasing your chances of making it onto Spotify’s editorial playlists. ❓ What are Pre-saves? Essentially, Pre-saves are the digital equivalent of a pre-order. 💿 When you Pre-order a physical release,…
