Category Guides

Guides you can use to learn, inform and inspire your marketing and promotional plans.

Why Alt text is so important and how to use it

Alt text is a short description explaining the image or video in front of you. It allows the viewer to read what’s within the media if they cannot see the physical video or image. Alt text is displayed when the…

What is shadowbanning, and how do you avoid it?

If you’ve noticed a huge dip in your social media engagement recently, you might be experiencing a shadowban. Believe it or not, they are real. All social platforms have their own version, we’ve broken down how they all work below.…

A guide to creating powerful artwork for your next album

Your artwork is arguably as important as your album. It’s potentially what draws people in to listen. After all, if they’ve never heard your content before, what will make them pay attention? Captivating artwork that they can’t ignore! Album cover…

Repost your favourite Reels to your Instagram story, or feed

Whether it’s your own Insta Reel you need everyone to see, or you want to share content from your favourite creators – Instagram makes it easier than ever! Share content across Reels, stories and Instagram’s feed. Why would you want…

A fool-proof guide to creating infographics

Infographics are eye-catching documents containing concise but useful information. They draw people in with their bold colours and imagery. But while they have you captured, they also provide facts, statistics and figures. What is an infographic? What can you use…

Live streaming on Twitch – what are the dos and don’ts?

So many people have flocked to join Twitch. Why? Because it’s rapid growth has seen many creators make a huge name for themselves. Rather than sticking with normal video content, more and more creators are opting to go live! Instead…

What is a stage name, and how do you create one?

Did you ever grow up wondering how people became cool enough to have their own stage names? No? Just me then… I used to often wonder how they thought of it. What made it stick? What would mine be if…

Twitter bio examples – how to create your own

When people first click on your Twitter account, they’ll be met with your bio. This is why it’s important to ensure it represents you in the best light. What are you about, and what can you offer? Twitter has a…

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