Category Guides

Guides you can use to learn, inform and inspire your marketing and promotional plans.

Branding 101: What makes a good brand or artist name?

If you think you’ve got a killer brand or alias name, hold it right there. You’ve got to make sure your brand name tells your audience what you’re about and what sets you apart. Meaning First and foremost, your brand…

Marketing 101: How to plan an effective marketing campaign

Don’t waste your time running an ineffective and disorganised marketing campaign. Learn how to easily plan and prepare a campaign that’ll exceed your expectations. Marketing campaigns are a tough nut to crack; there are a lot of factors and influences…

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