Category Guides

Guides you can use to learn, inform and inspire your marketing and promotional plans.

Understanding affiliate links – a beginner’s guide

Understanding affiliate links - a beginner's guide

An affiliate link is a way of an individual or business earning money through promoting a service or product. They’re provided a URL with a unique code. In today’s digital age, affiliate marketing has become a popular way for individuals…

Understanding Amazon Ads – a beginner’s guide

Understanding Amazon Ads - a beginner's guide

Amazon Ads can target your audience and help you reach a whole new market of people. From tailored adverts on product pages, to brand placement when shoppers are offline. In today’s digital world, advertising plays a crucial role in promoting…

How to promote your book launch – a comprehensive guide

How to promote your book launch - a comprehensive guide

Promoting your latest book is exciting. It’s finally here. You can share your content with the world. However, how do you reach the right audiences? Launching a book is an exciting milestone for any author. But, it’s essential to ensure…

Content creation trends to watch in 2024

Content creation trends to watch in 2024

As a content creator, you need to stay on trend. You need to stay updated with the latest crazes and create content that features these trends. Here are a few content themes that are popular in 2024. As the digital…

How to reach potential customers – a beginner’s guide

How to reach potential customers - a beginner's guide

It can be difficult for small or large businesses to reach their desired audience. But, if you plan ahead and are prepared, you can secure new audiences and reach far and wide. Reaching potential customers is essential for the success…

Easy songwriting tips and techniques for beginners

Easy songwriting tips and techniques for beginners

Often singers want to write their own songs, or at least give it a go. But, it isn’t as easy as putting words onto a page or rhyming. Instead, you need to put thoughts, feelings and emotion into your lyrics.…

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