Guides you can use to learn, inform and inspire your marketing and promotional plans.
YouTube launched a collab feature a few months ago, and it’s proven to be quite popular. However, one industry that certainly shouldn’t ignore it, is the music industry. YouTube recently launched a collab feature which allowed people to join together…
Starting on TikTok can feel exciting—but also overwhelming. With so many creators posting every day, it’s easy to overthink what your first videos should be. The good news is that your early content doesn’t need to be perfect. It just…
On TikTok and other short-form platforms, creators often obsess over editing, hashtags or posting times. But none of those things matter if your video can’t pass the most important test: the first three seconds. This tiny window decides whether people…
Not every listener becomes a loyal fan, and not every fan becomes a superfan. Superfans are the people who buy merch, show up to gigs, share posts, support releases and stay with an artist for years. Understanding why they support…
A video hook is the very first moment of your video that grabs someone’s attention and makes them want to keep watching. It usually happens in the first three seconds, and it’s designed to stop viewers from scrolling past your…
Understanding your audience isn’t just about counting followers or streams. Real growth comes from tracking the behaviours that reveal who your true fans are, how they engage and how close they are to supporting you financially. These metrics help artists…
In an online world dominated by quick clips, short captions and instant reactions, long-form content might seem outdated. But for artists trying to build a loyal, sustainable audience, it’s one of the most powerful tools available. Long-form content doesn’t just…
For years, the music industry revolved around mass appeal. Major labels chased radio-friendly hits, artists were encouraged to make their sound more “universal”, and success was largely measured by chart positions. But the streaming era has rewritten these rules entirely.…
The two work together and are part of the same umbrella, but aren’t the same platform, nor do they have the same audience. So, what are the differences? How to tell iTunes and Apple Music apart? iTunes and Apple Music…
Scales and modes are more than just technical exercises — they are powerful tools for creating mood, colour, and originality in your music. Understanding how to use them creatively allows you to compose interesting melodies, improvise with confidence, and add…
