Category Guides

Guides you can use to learn, inform and inspire your marketing and promotional plans.

A simple 9-step plan to promote a local event (+examples)

Planning a successful local event involves more than just securing a venue and sending out emails. To truly make an impact and draw in a crowd, you need a comprehensive promotional strategy that leverages various tactics. Guest post by Margo Ovsiienko.…

An easy guide to voiceovers on TikTok

Voiceovers are a really brilliant way of bringing your video a more personal touch. Explaining a process using your own voice allows the viewer to feel a connection. They’re easy to achieve in just a few steps. A voiceover usually…

Beginners guide to creating a GIF

GIFs are all over the internet. People use them as a fun way to interact with friends, to get their point across or just to share an engaging response. You can easily create your own, but many people don’t know…

Music production for beginners – what is a stem?

In the music creation world, you likely hear the word stems used quite a bit. It simply means small clips of a track, each individual element of a song. The drums, lyrics, guitar and melody are all stem examples. Stems…

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