Guides you can use to learn, inform and inspire your marketing and promotional plans.
Instagram makes it simple to buy products from your favourite shops directly within the app. There are two main ways to complete a purchase using Instagram’s checkout feature: Buy now and Add to basket. Buy now If you’re ready to…
It’s that spooky time of year when the nights grow longer, the wind whispers through empty streets, and your music marketing to-do list looms like a shadow in the corner. For many independent artists, promoting music can feel less like…
Starting on social media as a musician can feel like shouting into a void. When you have zero fans, every post seems pointless. But the key to growth isn’t having an audience; it’s creating content that gives people a reason…
The waterfall release strategy is one of the most effective methods for independent artists to master streaming algorithms and maintain momentum. Instead of dropping a full album and then going quiet, the goal is to release a stream of content—typically…
Podcast promotion is challenging because your audience listens everywhere: Spotify, Apple Podcasts, Google Podcasts, Amazon Music, and many more. If you only share one link, you’re missing out on listeners who prefer a different platform. The solution is a single,…
For independent musicians, YouTube isn’t just a video platform; it’s a colossal search engine and discovery tool. To truly professionalise your presence and consolidate your audience, getting an Official Artist Channel (OAC) is crucial. It signals legitimacy, streamlines your content,…
The problem with TikTok bios is, you can only add the one URL. But, what if you’re a music artist and your music is live within multiple stores? Using a Smart Link, from PUSH.fm, is free and allows you unlimited…
Creating a strong, professional-looking social media presence doesn’t have to cost a fortune. With the right DIY branding tools, small creators, musicians, and artists can produce high-quality visuals, cohesive feeds, and engaging content — all for free. Why branding matters…
TikTok Creative Exchange (TTCX) is a creative partnership platform that helps brands and creators produce high-quality TikTok content quickly and efficiently. It connects you with experienced creative vendors who can bring your ideas to life through tailored, on-brand videos. If…
One of the biggest challenges for creators is figuring out what to post next. It’s easy to think you need elaborate setups, expensive gear, or perfectly planned ideas to make great TikToks—but often, your best content comes from everyday moments.…
