Category Guides

Guides you can use to learn, inform and inspire your marketing and promotional plans.

Understanding competitor analysis – your key to success

Understanding competitor analysis - your key to success

In the fast-paced world of business, understanding your competitors is crucial. But what exactly is competitor analysis, and why should you care? Let’s unravel the mystery behind this essential strategy in simple terms. What is competitor analysis? Competitor analysis is…

A beginner’s guide to Lightroom presets

A beginner's guide to Lightroom presets

Presets take away a lot of the hard work that comes from Lightroom. They allow creatives to edit a photo to a professional level without requiring the skill level of someone experienced. If you’re a budding photographer or even just…

How to get signed as a music artist – a simple guide

How to get signed as a music artist - a simple guide

Being signed isn’t for every artist. However, for those who are looking for that next step, it can be a challenge to know where to start looking. So, you’ve been honing your musical skills, writing songs, and dreaming of sharing…

A beginner’s guide to finding a book publisher

If you’re looking to publish a book you’ve worked so hard on, you’ll want to ensure it goes to the right publisher. Otherwise, you run the risk of it not performing well. So, you’ve poured your heart and soul into…

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