Category Guides

Guides you can use to learn, inform and inspire your marketing and promotional plans.

Top Fall marketing ideas to boost your small business sales

Top Fall marketing ideas to boost your small business sales

Fall is a season of change and opportunity, offering small businesses a unique chance to connect with customers and drive sales. With the holidays approaching, consumers are on the lookout for seasonal deals, cosy products, and ways to prepare for…

Navigating the creative industry through financial pressures

Navigating the creative industry through financial pressures

Navigating the creative industry amidst financial pressures is a challenge that many artists, designers, writers, and other creatives face throughout their careers. The creative industry is often perceived as one driven by passion, innovation, and artistic expression. Behind the scenes,…

Monetising your creative work – from passion to profit

Monetising your creative work - from passion to profit

Turning your creative passion into a profitable venture can be both fulfilling and financially rewarding. You will need to commit your time and efforts to it though if you want it to work. 1. Identify your market Understand who your…

Using paid advertising to promote your music

Using paid advertising to promote your music

Paid advertising can be a powerful tool to promote your music and reach a broader audience. However, just because you pay for a service, doesn’t mean it will do the work for you, it’s about finding a balance. 1. Target…

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