Category Guides

Guides you can use to learn, inform and inspire your marketing and promotional plans.

Supporting other music creators without comparison

Supporting other music creators without comparison

In the music world, it’s easy to fall into comparison. You might measure your worth against streams, followers, production quality or opportunities. While comparison is natural, it can quickly lead to frustration, self-doubt and creative blocks. Learning to support other…

A 12-month creative music challenge

A 12-month creative music challenge

Starting a new year is the perfect opportunity to commit to consistent creative growth. A 12-month music challenge can help musicians build skills, finish projects, and explore new ideas while maintaining motivation. By breaking the year into manageable monthly goals,…

How Spotify Wrapped benefits music artists

How Spotify Wrapped benefits music artists

Wrapped doesn’t just bring music fans together, it also offers a space for artists and songwriters to connect with their audience. From thanks videos to share cards with your own audience data. Wrapped for Artists is a special service for…

Affiliate marketing using PUSH.fm: A beginner’s guide

Affiliate marketing using PUSH.fm A beginner’s guide

Affiliate marketing is one of the simplest ways for creators, musicians, and small businesses to earn passive income. If you already share links to your work online, adding affiliate links is a natural next step. PUSH.fm makes this especially easy…

How to support your favourite artist without spending money

How to support your favourite artist without spending money

Being a fan doesn’t have to cost money. While buying albums or merchandise is a direct way to support artists, there are plenty of free actions that make a real difference. From boosting visibility to engaging with content, small efforts…

How to find your next favourite artist

How to find your next favourite artist

Finding a new favourite artist can feel like discovering a secret world you didn’t know you needed. But with so much music out there, it’s easy to feel overwhelmed and stick to the same playlists. The good news? There are…

Why some trends blow up and others don’t

Why some trends blow up and others don’t

Every week a new trend appears online, but only a handful truly explode. Some sounds, formats or ideas dominate everyone’s For You Page, while others disappear after a few hours. It can feel random—but it isn’t. Trends follow patterns, and…

Why watch time is the key to growth

Why watch time is the key to growth

If you want to grow on platforms like TikTok, YouTube Shorts or Reels, there’s one metric that matters more than almost anything else: watch time. It’s the strongest signal that your content is engaging, valuable and worth showing to more…

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