Why fake followers and bots are damaging on Instagram

All followers are good followers, right? Unfortunately not. Actually, having a lot of followers who aren’t genuine can do more harm than good, because they won’t engage with your content.

In the bustling world of social media, building a following on platforms like Instagram can feel like a badge of honour. It’s a sign that your content resonates with others and that you’re making an impact in the digital landscape. However, for many Instagram users, the presence of fake followers and bots can be a source of frustration and disappointment.

What are fake followers and bots?

Before diving into the pain of fake followers, let’s clarify what we mean by these terms. Fake followers are accounts that follow you on Instagram but are not genuine users. These accounts are often created by bots or automated software.

They may have no real activity, profile pictures, or personal information. Bots, on the other hand, are automated programs designed to perform specific tasks on social media platforms, such as liking, commenting, or following users.

The illusion of popularity

One of the most significant pains of fake followers on Instagram is the illusion of popularity they create. Imagine waking up to hundreds or even thousands of new followers overnight, only to realise that many of them are fake accounts.

While it may seem flattering at first, the realisation that these followers are not genuine can be disheartening, undermining your confidence and sense of accomplishment. You haven’t actually gained the interest of hundreds of people.

Engagement deception

Another pain point of fake followers is the impact they have on your engagement metrics. While it may appear that you have a large and engaged audience, the reality is often quite different. Fake followers rarely interact with your content.

Meaning that your likes, comments, and shares may be inflated and not truly reflective of your genuine audience’s interest and engagement. You will have a lot of followers, but no likes or comments, so it will look like your content isn’t captivating.

Credibility and authenticity

Building a genuine following on Instagram takes time, effort, and authenticity. When your follower count is artificially inflated by fake accounts, it can undermine your credibility and authenticity as a creator or influencer.

Others may view your inflated follower count with scepticism. Questioning the legitimacy of your influence and the value of your content. They may decide not to follow you because it looks like you’re encouraging fake accounts.

Wasted resources

Many users invest time, money, and energy into growing their Instagram following. Whether through organic means like creating high-quality content or through paid strategies like advertising or influencer partnerships.

When fake followers infiltrate your audience, these resources may be wasted, as you’re not reaching your intended audience or achieving your desired outcomes. The content you are creating isn’t reaching your intended audience.

Protecting your account

Protecting your Instagram account from fake followers and bots is essential for maintaining your credibility and engagement on the platform. Here are some tips to help:

  1. Regularly audit your followers and remove any suspicious or inactive accounts.
  2. Be wary of services or apps promising to increase your follower count quickly or easily, as these often rely on fake followers or bots.
  3. Engage authentically with your audience and focus on building genuine connections rather than chasing numbers.
  4. Report any suspicious or spammy accounts to Instagram’s support team for investigation and removal.

By taking proactive steps to combat fake followers and bots, you can create a more authentic and engaging experience for yourself and your genuine followers on Instagram. Remember, quality always trumps quantity when it comes to building a meaningful presence on social media. You want genuine followers rather than bots just for the sake of higher numbers.

PUSH.fm sign up for free GIF
Found this helpful? Share it with your friends!
Close Bitnami banner