Before you publish the release announcement, open the link as a fan would. A polished post cannot fix a button that opens the wrong recording or a page that still talks about an upcoming release after the music is live.…
Running a small business often means handling everything from customer service to marketing yourself. Thankfully, the right social media tools for small businesses can save time, simplify content creation and make managing your online presence much easier. Here are a…
Being a small business, it’s really hard to get your ideas out there. You probably have lots of ideas on what would make a good product but you don’t yet have the funds or backing to do so. You need…
Thousands of artists spend hours creating Instagram content, building their follower count and chasing engagement. Yet many still struggle to translate those followers into actual listeners, supporters and long-term fans. The reality is simple: followers do not automatically equal music…
When music promotion isn’t delivering results, most artists have the same reaction.“I need to post more.” More TikToks. More Reels. More Shorts. More stories. More behind-the-scenes content. More content feels like the obvious solution. After all, if people aren’t engaging…
The relationship between artists and fans has changed dramatically. For decades, music promotion was largely one-way. Artists released music, appeared in magazines, performed on the radio and relied on record labels and traditional media to reach audiences. Today, the relationship…
Getting your fans to share your music on social media can often feel like hard work. However, Instagram’s ‘Add Yours’ Music sticker makes word-of-mouth promotion feel like a fun, interactive game. Instead of just asking people to stream your latest…
Running a Questions & Answers (Q&A) session on Instagram Stories is one of the easiest ways to connect directly with your audience. It gives your followers a chance to ask you questions, while helping you build trust, show off your…
TikTok has become one of the biggest platforms for music discovery, but not every artist feels comfortable putting themselves in front of the camera. For many musicians, the idea of constantly filming themselves, talking to an audience or creating personal…
Smart links are often associated with musicians promoting new releases, but they can be a valuable tool for a wide range of creators. Whether you’re a DJ sharing mixes, a podcaster growing your audience or a content creator building a…
