Category Guides

Guides you can use to learn, inform and inspire your marketing and promotional plans.

Navigating the creative industry through financial pressures

Navigating the creative industry through financial pressures

Navigating the creative industry amidst financial pressures is a challenge that many artists, designers, writers, and other creatives face throughout their careers. The creative industry is often perceived as one driven by passion, innovation, and artistic expression. Behind the scenes,…

Monetising your creative work – from passion to profit

Monetising your creative work - from passion to profit

Turning your creative passion into a profitable venture can be both fulfilling and financially rewarding. You will need to commit your time and efforts to it though if you want it to work. 1. Identify your market Understand who your…

Using paid advertising to promote your music

Using paid advertising to promote your music

Paid advertising can be a powerful tool to promote your music and reach a broader audience. However, just because you pay for a service, doesn’t mean it will do the work for you, it’s about finding a balance. 1. Target…

Top apps to boost your productivity

Top apps to boost your productivity

Finding your zone can be difficult. There are so many apps you can access, but how do you know which is the most beneficial for your work? In today’s fast-paced world, staying productive is essential. Thankfully, numerous apps are designed…

Behind the scenes of a photoshoot – a guide for newcomers

Behind the scenes of a photoshoot - a guide for newcomers

If you’re new to the photography industry, the behind-the-scenes (BTS) of a photoshoot can seem overwhelming. Here’s a simplified breakdown of what to expect and how to navigate it. 1. Pre-shoot planning Before any photoshoot, there’s a lot of prep…

How to choose the perfect amp

How to choose the perfect amp

Choosing the right amp isn’t a job that needs to be too difficult. However, it can be hard knowing where to look and what to avoid. Choosing the perfect amplifier (amp) is crucial for any musician, whether you’re a beginner…

The process of creating business social media accounts

The process of creating business social media accounts

As a business owner, you want to promote your company as much as possible. One of the best ways to do this is by being online on social media. Creating social media accounts for your business is essential for building…

What qualifies as a startup?

What qualifies as a startup

Often people will use the term startup when talking about a new brand or business, but, this isn’t exactly what it means. It’s more about the business model itself rather than being a small business. The term “startup” is often…

What are ear training exercises?

What are ear training exercises

Ear training exercises are essential for musicians and anyone interested in improving their musical abilities. These exercises help develop a better understanding of music by training your ear to recognise different pitches, intervals, chords, and rhythms. The importance of ear…

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