So, by no means are we here pretending we’re some TikTok gurus with it all figured out. However, we have seen a lot of success on many of our videos, so we’re here to share everything we’ve learnt.
As you can see above, this is one of our most popular videos. We found we started gaining 100-200 and then eventually slightly over 200 would be where our videos would sit. At first, with only a few followers (currently our follow count is still low, so go follow us)!
Now, we average around 700 on a basic video, and our better performing ones are in the thousands. How did we make a change? Well, the easiest way, is to join in with the trends. You’ll likely gain followers this way, too. If you can, get involved straight away.
The longer you leave a trend before getting involved, the less powerful that video will be. Remember, they’re called trends for a reason. This might sound obvious, but trust us, finding a way to make a trending sound or CapCut work for your brand will help.
Dancing isn’t our thing, but if it’s yours, you might find your views spike when you get involved with the latest dance trend. However, if you’re like us, and don’t have a need to dance (nor a want) then you can still use the sounds/songs that go with the trend.
Content can be simple and still do well
Our video here isn’t anything special. In fact, it’s very simple. All it took was us adding how this sound relates to our brand, and we posted it. It brought in over 2,000 views, which for a small account is pretty good going. This is something every brand could do.
If you see a sound appearing a lot on your FYP (For You Page) you should try and use it because people will flick through them, and they bring in likes and views. Of course, this doesn’t mean you’ll gain followers this way, so you do need to figure out what matters.
If your aim is followers, and you aren’t bothered by views right now, then make sure all of your content is for your niche. Don’t stray away and cover multiple audiences. Instead, make it very direct content that only applies to those within your area of content.
Our absolute best performers are the ones where we give advice on social media platforms. Those hard to answer questions. The niggling doubts content creators have. We spend our time finding out the answers and using our platform to share our results.
These videos do well because there’s no hidden agenda. We’re providing real and honest advice that fits into a short-form video. It saves creators a lot of time and helps them get the answers they need. They’re straight to the point with helpful tips.
