A source of dialogues discussing various topics, arguments and opinions in the worlds of marketing and content creation.
Can I get a HiFi-ve? Spotify have had us on the edge of our seats for too long now. We know it’s coming, but we still don’t know when. They originally said “sometime in 2021” but we only have 4…
Our lives are busier than they were 20 years ago, and because of that we need technology to keep up with us. Now everything is on mobile. Everybody has a smartphone. Companies have had to adapt and PUSH.fm are no…
Ok, so some are pretty obvious. Let’s be real, no one put down Lady Gaga on a birth certificate. Some however are a little less obvious. Miley Cyrus, for example, wasn’t born with that name, but in her rise to…
It all started with Snapchat. People could upload photos and videos to their stories, knowing within 24 hours, they would disappear. Instagram caught on to this really popular feature and decided to adopt it as their own. Now, it’s TikTok’s…
Love or hate social media, we can’t deny they have made promoting your music a whole lot easier. What if we went back to the good old days, when it was first being formed? Imagine updating your MSN description with…
The music industry is forever changing and adapting to the current times. 2021 is no different, possibly with more need than ever to have a shake up. After the previous year we’ve had, some normality is seriously needed. We could…
It’s certainly no secret that YouTube always come out on top with their number of views and users. They have got some healthy competition they’re having to fight off, though. Will they stay on top, or will they start to…
Twitter really is a place to go viral. It has been for a long time. Many people use it as a digital diary, documenting their day-to-day lives. Others use it to share tweets they can relate to or pitch in…
Buying fake streams or encouraging streams which aren’t organic, both are wrong, and you will get caught out. Cheating the system may seem like a great idea at the time, but it will only be you and your music affected…
If success is the aim, then branding is the game. You reap what you sow and all that… Your branding needs to be a huge priority on your long list of artist tasks. Without well established branding, we’re either going…
