A source of dialogues discussing various topics, arguments and opinions in the worlds of marketing and content creation.
While certain genres such as EDM weren’t around way back, simply due to the technology they require. Others that once seemed to be dying out, have since made a comeback. Time doesn’t mean anything in relation to music. It’s all…
Pre-saves can completely change the game for any artist. They’re music links that help drive attention ahead of release day and get your name out there. Not only that, but they can place you within Spotify’s editorial playlists. What is…
TikTok has become the app to go viral on. It seems potentially easier to achieve with their For You Page. However, it can be difficult to get your content on there in the first place. You need to be posting…
Social media can be a hard one to crack. Especially in the early days. To get yourself off on the right track, you need to avoid the big no-nos. Sites like Instagram have a tricky algorithm to get around. This…
That is the question… We needed to finish off the quote. Touring was once a huge part of being a musician. It was sort of a rite of passage. You practised for months on end to then take to the…
If someone with a strong following sends out a tweet, within minutes it’s spread across the platform. This is why it can be seriously damaging if people with power say the wrong thing. Sometimes it could be a careless accident.…
It doesn’t matter what niche you’re trying to appeal to. You should always consider using Smart Links within your marketing. Without it, you lose out on potential clients. It’s important to appeal to everyone and their wants or needs. By…
We talk about it often. If you want to be in with a better chance of your music performing well, you need to get yourself onto Spotify’s editorial playlists. These are then pitched to Spotify listeners, and you could find…
In 2021 Twitter launched Spaces across Android and IOS. The idea behind it was to allow creatives to host their own events virtually. Now they’re launching Twitter Create. Once Twitter Media, the aim behind it is to help content creators…
Instagram have recently made more updates to the media sharing app. Unfortunately, this hasn’t impressed its users. Many are requesting the platform bring back the old feed. However, this seems unlikely. Is it simply a case of people needing to…
