Category Discussions

A source of dialogues discussing various topics, arguments and opinions in the worlds of marketing and content creation.

Top TikTok tracks of 2023

Top TikTok tracks of 2023

Within 2023 we’ve seen a range of trends hit the TikTok platform. Some have stuck around for longer than others. It’s the same for the music used on TikTok. A particular music area that seems most popular is sped-up tracks.…

The magic behind the scenes – what is sound design?

The magic behind the scenes - what is sound design?

When you hear the howling of the wind, or the ringing of the shop bell – these things aren’t just coincidence. They have been put there by a sound design team, who often create sounds in the unlikeliest of ways.…

TikTok muted my video – why and how to fix this

TikTok muted my video - why and how to fix this

TikTok has the right to mute your video when you’re using copyrighted sound. Although it can be annoying, it is to protect the rights of the original owner. However, what if they mute your original sound? TikTok will mute your…

Instrument Playground – Google’s brand-new AI music tool

Instrument Playground - Google's brand-new AI music tool

Google have previously introduced MusicLM and their new product Instrument Playground uses the same model. Both platforms are said to focus on music through the power of AI. Google have recently launched a new AI powered experiment. This experiment is…

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