Anything and everything surrounding analytics, statistics and data. All can potentially be boring, complicated and difficult to understand, but if you get your head about what they are and how to use them, they can be your best marketing tool!
On the 1st July, Spotify for Artists are deleting historical song data to free space on the platform and cut storage costs. However, you can download your data before they remove it permanently. Spotify for Artists are considering ways to…
TikTok offers personalised ads. These adverts are placed from information TikTok has sourced from you. Your interests, location, and age will all play a factor in the types of ads you see. Brands purchase adverts on TikTok, so they can…
Now, more music is being sent to streaming platforms than ever. With the rapid growth of AI platforms, more and more people are able to create music, which means there’s a boom in music distribution. With AI tools on the…
Going on tour big or small is exciting for any artist. However, with it comes a lot of stress and responsibility. We’ve put together some ideas on how you can prepare to ensure it runs smoothly. As a music artist,…
Google Analytics offers valuable insights into conversion rates, sourcing traffic and engagement rates. You will be able to see what areas of your website are performing well and more importantly, which areas aren’t. If you aren’t making the most out…
Creating a Business Page is important for any brand. It allows your audience to find you without confusion from other Pages with similar names. They help your brand authenticity and give you a solid foundation to build from. Businesses need…
In 2021 records were broken. The US advert revenue market soared, and since then there has been a decline. The ad market is still seeing growth, but nothing like the percentages it saw in previous years. In 2021 there was…
There are only three social platforms that show both reach and impressions. Facebook, Instagram and TikTok. Others show one but not the other. However, does this make one more important than another? Both reach and impressions allow you to see…
Sometimes when you’re a small brand, it’s not possible to manage multiple platforms. If you can only pick one would you choose Instagram or Facebook? Giving one platform lots of attention could be better for your business than giving many…
While YouTube advert revenue has dropped by 2.5% in the first quarter of 2023 compared to the previous year, paid subscriptions have risen. YouTube paid subscription sales have increased by 9% from the previous year. The first quarter (Q1) ended…
