Anything and everything surrounding analytics, statistics and data. All can potentially be boring, complicated and difficult to understand, but if you get your head about what they are and how to use them, they can be your best marketing tool!
If you take a look at the official UK vinyl charts on any given week, you’ll notice something rather comforting, if a little bizarre. Nestled comfortably alongside the latest hyper-pop releases and hyped indie debuts, you will invariably find a…
If you’ve scrolled through social media, read a news headline, or wondered why your streaming app keeps recommending the same obscure true-crime documentaries, you’ve likely encountered “the algorithm”. Lately, it seems like the algorithm has become society’s ultimate scapegoat. It…
The Spotify for artists dashboard is both a blessing and a curse. It provides a mountain of data, but if you spend your morning staring at the “People listening now” counter, you are likely wasting your time. In an era…
Social media analytics can feel overwhelming, especially if you’re just starting out. With so many platforms, metrics, and tools available, it’s easy to get lost in the data. However, understanding analytics is essential for growing your online presence, improving engagement,…
It can feel confusing — even discouraging — to watch your audience grow on social media while your streams stay flat. You’re gaining followers, getting views, and building visibility, yet that attention doesn’t seem to translate into people actually listening…
For independent artists, Spotify can feel like a black box. You release a song, hope it lands on playlists, and wait to see if the numbers move. While Spotify doesn’t reveal its algorithm in full, enough is known to understand…
A sudden drop in engagement can feel alarming, especially when nothing obvious has changed. One week your posts are performing well, and the next they seem to disappear. While it’s easy to assume you’ve been “punished” by the algorithm, engagement…
Analytics can feel overwhelming when you’re just starting out. Dashboards are full of numbers, percentages and graphs, yet it’s often unclear what any of them actually mean for your growth. The truth is, not every metric deserves your attention. Focusing…
Understanding your audience isn’t just about counting followers or streams. Real growth comes from tracking the behaviours that reveal who your true fans are, how they engage and how close they are to supporting you financially. These metrics help artists…
Instagram has evolved far beyond being a photo-sharing app. For creators, it’s now a platform where content can turn into income — but unlocking monetisation features isn’t always straightforward. If you’re wondering how to get access, here’s what you need…
