Anything and everything surrounding analytics, statistics and data. All can potentially be boring, complicated and difficult to understand, but if you get your head about what they are and how to use them, they can be your best marketing tool!
Google Analytics offers valuable insights into conversion rates, sourcing traffic and engagement rates. You will be able to see what areas of your website are performing well and more importantly, which areas aren’t. If you aren’t making the most out…
Creating a Business Page is important for any brand. It allows your audience to find you without confusion from other Pages with similar names. They help your brand authenticity and give you a solid foundation to build from. Businesses need…
In 2021 records were broken. The US advert revenue market soared, and since then there has been a decline. The ad market is still seeing growth, but nothing like the percentages it saw in previous years. In 2021 there was…
There are only three social platforms that show both reach and impressions. Facebook, Instagram and TikTok. Others show one but not the other. However, does this make one more important than another? Both reach and impressions allow you to see…
Sometimes when you’re a small brand, it’s not possible to manage multiple platforms. If you can only pick one would you choose Instagram or Facebook? Giving one platform lots of attention could be better for your business than giving many…
While YouTube advert revenue has dropped by 2.5% in the first quarter of 2023 compared to the previous year, paid subscriptions have risen. YouTube paid subscription sales have increased by 9% from the previous year. The first quarter (Q1) ended…
A Pre-save is a hook to gain the interest of your fans before your release has even reached stores. It helps drive the excitement for both you and them. Use your Pre-save time wisely, and secure even more listeners before…
With interest rate increases and consumer demand shrinking, Meta the owners of both Instagram and Facebook have had to make some serious cuts. These financial cuts have meant cutting 10,000 jobs. Meta who own both Facebook and Instagram are struggling…
In 2022 Japan’s music scene saw a growth of 25%. It ended up at $674m. Many say Japan are behind with music streaming, but perhaps they’re making a name for themselves. Japan have been playing catch up for a little…
Are you a content creator, or do you work within marketing? Perhaps you’re running your own business, so you’re involved in all areas of the company. Either way, you rely on social media. However, if you’re not writing a report,…
