Anything and everything surrounding analytics, statistics and data. All can potentially be boring, complicated and difficult to understand, but if you get your head about what they are and how to use them, they can be your best marketing tool!
When it comes to measuring success on social media, follower counts and views only tell part of the story. What really matters is engagement—the likes, comments, shares, and clicks that show your audience is actively interacting with your content. That’s…
Whether you’re a content creator, small business owner or digital marketer, understanding how your social media is performing is key to growth. It’s not just about likes and follows — it’s about knowing what works, what doesn’t, and how to…
If you’re using social media to grow a brand, promote content, or engage an audience, it’s important to know what success actually looks like. That’s where KPIs—key performance indicators—come in. Social media KPIs are measurable values that help you understand…
In today’s digital music landscape, success is often measured in streams, followers, and placements on curated playlists. While platforms like Spotify, YouTube Music, TikTok, and Apple Music promise global reach and discovery, the reality for many independent artists is far…
In the world of content creation and social media, most of the focus is on creativity, growth, and engagement. But behind the scenes, there’s another side that’s often overlooked: the technical issues that slow creators down, drain energy, and sometimes…
Social media platforms are constantly evolving, and for creators, small businesses, and marketers, keeping up with these changes is no easy task. At the heart of many digital frustrations lie the algorithms—those invisible forces that determine what gets seen, and…
If you’ve been creating content for any length of time, you’ve likely felt it—that sinking feeling when views drop, engagement stalls, and the algorithm seems to have left you behind. It can feel personal, disheartening, and like all your hard…
Whether you’re a small business or independent artist, you’ll know how important it is to build and maintain a mailing list. Now you can use PUSH alongside the tools you love to help grow even faster! For those of you…
If you’ve been creating content for a while, you might have come across the 80/20 rule — a principle often mentioned in marketing circles. But what does it actually mean for your social media strategy? In short, the 80/20 rule…
Previously being tested in beta, TikTok has released their version of Spotify for Artists, allowing music artists to expand discovery. For the past two months, TikTok has been testing a beta version of TikTok for Artists. This has been quietly…
