How to repurpose old content to reach a new audience

Repurposing old content is an effective way of bringing new audiences in and therefore maximising the effects of the content you spent time creating. Here are a few ways you can repurpose your old content.

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Content you’ve spent hours creating doesn’t have to just have one use. You can reuse the content and get far more out of it. You may have to make changes, or add to your work, but you will be able to use all content for multiple uses. Below are just a few ideas of how you can take your current content and turn it into something else.

Convert blog posts into videos or podcasts

Turn your old blog posts into videos or podcasts to reach audiences who prefer visual or audio content. This will help you drive home what your message was within your article. It will also be seen by fresh eyes, because many that will see it across social platforms might not have read about it first.

Speaking your article out opens more doors to a wider audience. You then have the accessibility for those who cannot read, or are visually impaired. Many others will also opt for a Podcast instead of written text too because it helps those who are on the go and don’t have the time to stop and read.

Visual content such as videos helps draw people in. When scrolling through social platforms, eyes are often caught by moving image. This is because it’s interactive and something is happening rather than just words on a screen. If you’ve already written the content, use it and cut bits out to turn into social posts.

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Create infographics

Use statistics or data from your old content to create infographics that are visually appealing and shareable on social media. This will again appeal to those who are scrolling through social platforms and see your eye-catching content. It will also provide information to these viewers which will show your platform has something to offer.

Keeping your infographics concise and providing as much knowledge as you can without bombarding people with facts and figures will help encourage people to look further into your work. They’re able to learn, without being overwhelmed by information. If they like what they see, they might head to your platform.

Update old content

Review your old content and update it with new information or insights. Then, share the updated content with your existing audience and new audience. This applies to many things, such as facts, figures, or news updates. If something has changed since you first released your information, then make those changes.

It will help your content because it’s being refreshed, but also, your audience will see you as a relevant news source. By updating content, they know the facts they get from you are true and researched. Whereas, keeping popular content as it is means any new traffic you get viewing it won’t have the correct figures.

Overall, repurposing old content can save you time and effort while expanding your reach and attracting new audiences. You don’t have to recreate anything from scratch which absolutely saves so much time as a creator. Also, you keep your content fresh, relevant and new. It also means your audience are getting new content whenever they come to your pages.

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