Spotify for Artists has given independent artists the ability to personalise their pages to their followers. One useful feature is their ‘artist playlist’; a way of adding a collection of songs you’re vibing with as an artist. What is an…
Pre-saves aren’t anything to be sniffed at. They can take an upcoming release from a mediocre success to the next big thing! Pre-saves should be at the top of your music marketing list. They guarantee you streams, listeners and valuable…
As well as providing DIY marketing tools, PUSH also hands you invaluable insights into how your fans interact with your content. Read on to learn more about these indispensable stats and figures. Overview Today’s Campaign Performance When you log in…
Conversions are one of the most basic, honest and important forms of insights you should know about. Learn what they are and what they mean for your promotional campaigns. What are conversions? When a fan lands on your campaigns’ landing…
Smart links package up your content into a sharable, fully customisable, and tidy landing page. We’ve rounded up the best free smart link suppliers and what we love, and loath about their offerings. PUSH.fm PUSH offers a variety of marketing…
Going back and evaluating the performance of your previous posts is essential to building a solid marketing campaign. More so, learning how to flip badly performing posts into roaring successes will level up your marketing game even more. What worked?…
Sites like Soundplate and Linkfire offer limited smart link customisation, unless you decide to commit to potentially pricey monthly subscriptions. Find out how can add unrestricted links of your choice without spending a penny. Smart links (we call them Fan…
It doesn’t matter if you’re a multi-national corporation or a start-up, single person brand; building visuals is a craft in itself. The importance of cohesive brand visuals cannot be underestimated. Good brand visuals should communicate your brand personality, story and…
The independent music landscape is more saturated than ever, and role of marketing and promotion has fallen onto the independent artist and label. There’s a gigantic range of marketing tools available for independent musicians nowadays. These resources will aid you…
Audience insights are one of your biggest helps in marketing and promoting your content; you just need to know how to understand them, and what to do with them. One of the fundamentals of marketing is understanding your audience. Creating…
