It’s not what you know, it’s who you know, so we’re here to introduce you to someone who knows a lot. A marketing expert has created a video explaining exactly how you should share your content in 2022. Start the…
You’ve created the music and it’s ready to go. It will sell itself so no need to prepare. Unfortunately not. You need to prepare your promotion ahead of time to ensure you gain as much coverage for your new release…
If you’ve run a Pre-save campaign before, you can learn a whole load from looking at their performance; a perfect source of insights for planning future marketing campaigns. 🎧 What are Pre-saves? Pre-saves are the new go-to tool for independent…
Pre-saves aren’t anything to be sniffed at. They can take an upcoming release from a mediocre success to the next big thing! Pre-saves should be at the top of your music marketing list. They guarantee you streams, listeners and valuable…
Audience insights are one of your biggest helps in marketing and promoting your content; you just need to know how to understand them, and what to do with them. One of the fundamentals of marketing is understanding your audience. Creating…
Copyright is notoriously boring and long-winded, but, it’s important you know the 101. We’ve put together a list of commonly used terms and definitions so you can up your knowledge game. Copyright is the exclusive right that someone has over…
It should be obvious that music marketing combines music with marketing. But what exactly is marketing? And more importantly, how will it benefit you and your music? What is it? The official definition of marketing is: “The action or business…
