Tag marketing tools

Digital marketing strategies for beginners

When you’re first starting out in any industry it can be tricky to find your feet. Not only do you have to learn your trade, but you also need to learn how to sell your brand or business. It can…

What is a marketing funnel and how can it benefit you?

Marketing can be a tricky concept to get your head around. When one person says one thing, another says something different. How do you find what’s right or wrong? Well, it all depends on your audience and what they need.…

Marketing hacks – using a consumer journey map

Whether you’re a small fashion brand, an event’s planner, or a business owner of any kind, this is for you. If you need marketing within any aspect of your work, listen up. Journey maps help you plan from the beginning,…

Influencers vs Content Creators – what are the differences?

Sometimes people who class themselves as content creators across social media platforms get mistaken for influencers. While they both may create posts for social channels, they have different roles. Influencers typically have briefs and are sponsored to produce their work.…

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