Instagram Reel advertisers will have access to royalty-free music library from Meta
Meta have set up a royalty-free music library which advertisers can access when creating reels for the platform.
The rise in popularity of social commerce
Social commerce is the process of selling products through social platforms. The purchases come directly from social media, rather than a consumer being directed elsewhere. This has risen in popularity in the past year, and it seems it will continue to…
Studies show YouTube’s dislike buttons don’t benefit viewers
Despite believing disliking a video or flagging it as not interested will help make your viewer experience better. Studies show this isn’t the case. Instead, YouTube’s algorithm isn’t listening to what viewers don’t want to see. YouTube’s dislike and not interested…
“TikTok Music” Twitter accounts suggest the music platform will soon launch
TikTok Music's launch seems to be getting closer and closer. They've set up several Twitter profiles ready to share updates.
TikTok are rumoured to be launching live shopping in the US
TikTok and America’s relationship has been a bit rocky for some time. Being removed at one stage from the App and Google Play stores. Now, it seems they’ve made a mends. It looks like the US will now be able to…
Text heavy social media posts – are they worth it?
You might have a lot to say, but depending on how you voice it – are people going to listen? Too much text on a screen can be extremely overwhelming. Let’s face it, if people want to read a short novel,…
TikTok’s latest transparency report
In an aim to be completely open, TikTok have released their transparency report. Within it, you can see content and adverts that have been pulled down from the platform throughout the past 12 months. TikTok have released their transparency report, showing…
How to write a YouTube description to beat the algorithm
We all want YouTube’s algorithm on our side, don’t we? After all, it’s the best way of getting your videos seen. The better you get on with the algorithm, the more people who will see your content. Meaning, you stand a…
Spotify launch Audiobooks – a new way to make more money
Spotify have now released Audiobooks as a new platform feature. Currently, only available in the US, it’s likely we will see it expanding across the world very soon. It comes 4 months after CEO Daniel Ek outlined the company’s intentions. Spotify…
Creating a video – should you use a subject, or just text?
When it comes to creating promotional material, should you be involved in the content, or just leave it up to text? It isn’t everyone’s idea of fun to sit in front of the camera and discuss a subject, however – does…
