Category Guides

Guides you can use to learn, inform and inspire your marketing and promotional plans.

How to keep up with social media updates

How to keep up with social media updates

Social media is constantly evolving, with platforms regularly updating their features, algorithms, and policies. For individuals and businesses alike, keeping up with these updates can be a challenge, yet staying informed is essential for maximising the effectiveness of your online…

How to deal with toxic comments on social media

How to deal with toxic comments on social media

In the world of social media, the ability to interact and communicate with others is one of the platform’s greatest strengths. However, it also opens the door to toxicity. Toxic comments, which can range from rude and hurtful remarks to…

Data overload in social media: Navigating the digital flood

Data overload in social media Navigating the digital flood

In today’s digital age, social media has become an indispensable part of our daily lives. However, with its rapid growth comes an overwhelming flood of information. This phenomenon, known as data overload, is becoming an increasingly prevalent issue, leaving users…

Low engagement rates and how to combat them

Low engagement rates and how to combat them

Low engagement rates can be one of the most frustrating challenges for content creators, brands, and businesses. You might spend hours crafting posts, only to see them receive minimal likes, comments, or shares. While the algorithms and audience behaviours can…

How to go viral in 2025

How to go viral in 2025

In the fast-evolving digital landscape, going viral remains a coveted achievement for content creators. However, the dynamics of virality have shifted significantly with advancements in technology, changes in audience behaviour, and the proliferation of new platforms. Here’s a comprehensive guide…

Spotify’s educational courses are heading to their US audience

Spotify's educational courses are heading to their US audience

Previously, Spotify introduced Courses to their UK audience. Allowing them to learn a range of things from recipes to technology. Now, they’re working on adding this to their US platform. Previously, Spotify introduced educational courses to their UK audience. It…

How to build a growth mindset as a remote worker

How to build a growth mindset as a remote worker

Remote work offers many benefits, including flexibility and the ability to create your own working environment. However, it also presents challenges that require adaptability and resilience. Developing a growth mindset can help remote workers overcome obstacles, embrace challenges, and achieve…

Top productivity tools for remote workers in 2025

Top productivity tools for remote workers in 2025

Remote work has become an integral part of modern work culture, offering flexibility and new opportunities. However, staying productive in a remote setting requires the right tools. As we move into 2025, here are some of the top productivity tools…

Small business grants and loans – how to secure funding

Small business grants and loans - how to secure funding

Securing funding is one of the biggest challenges faced by small business owners. Whether you’re starting a new venture or looking to expand, obtaining the right financial support can make all the difference in your business’s success. Small business grants…

Outsourcing vs. hiring – which is right for your business?

Outsourcing vs. hiring - which is right for your business

When it comes to expanding your team and scaling your business, one of the biggest decisions you’ll face is whether to outsource tasks or hire full-time employees. Both options offer distinct advantages and come with their own set of challenges.…

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