A source of dialogues discussing various topics, arguments and opinions in the worlds of marketing and content creation.
Spotify produced a Creator Equity Fund in the hopes of promoting diversity across the streaming platform. However, they haven’t spent even half of it. They’ve used just under 10% of the fund within the first year. The popular podcast the…
We could say, you need to just get started, but we know that’s really not that helpful. So, instead, we’ll run through some options you have when starting out. You don’t need a specific qualification to become a music producer,…
Creating a Pre-save campaign is arguably one of the most powerful things you can do as a musician. They allow you to create excitement ahead of your release day. Encouraging your fans to save your track(s) before they hit stores.…
With interest rate increases and consumer demand shrinking, Meta the owners of both Instagram and Facebook have had to make some serious cuts. These financial cuts have meant cutting 10,000 jobs. Meta who own both Facebook and Instagram are struggling…
Are you a content creator, or do you work within marketing? Perhaps you’re running your own business, so you’re involved in all areas of the company. Either way, you rely on social media. However, if you’re not writing a report,…
Many companies rely on newsletters for engagement. They’re a fantastic way of spreading messages and promoting new services. However, are they needed? If so, how often should you send them? Many businesses use newsletters as a way of keeping in…
Have you heard about TikTok communities? They’re groups of like-minded people who all have interests in the same niche. How do you find your community though, and how do you request to join? Across TikTok there are all sorts of…
A hook is what draws people in to watch your videos. It quite literally hooks them, and makes them want to stay to watch the rest of your content. A really good hook will even convince your viewers to invest…
More and more companies are moving towards building mobile apps, but are they needed? It largely depends on the size of your business and what you offer. However, we’re going to look into it. Do you need a mobile app…
Cross contamination alert! No one likes a copycat, and social platforms are no different. Instagram in particular don’t take kindly to recycled content. But, what they don’t know can’t hurt them, right? Instagram Reels came to life almost to mimic…
