Everything surrounding branding; from how to make a brand name to constructing an aesthetic on a budget.
If you’re working with brands as an influencer, creator, or freelancer, knowing how to negotiate your rates is crucial. It ensures you’re paid fairly for your time, skills, and reach. 1. Know your worth Before discussing money, understand the value…
Colour profiles are something all content creators and brands should understand. Certain ones are best for certain image types. Colour profiles are essential when working with images, videos, or print projects because they define how colours are displayed or printed.…
A USP or Unique Selling Point is something that makes your small business stand out. A reason consumers should pick you over your competition. A Unique Selling Point (USP) is what makes your business stand out. It’s that special quality…
If you’re a freelancer of any kind, you’ll need to prepare your own invoices. After all, they’re the way you’ll legally be paid for your work. Creating invoices is essential for freelancers—it’s how you get paid! But if you’re new…
Sometimes even the best products won’t sell without a little push. This is because, it’s often how you showcase your items that counts. Creating product descriptions that sell involves a mix of storytelling, SEO, and addressing customer needs. Here’s a…
Here’s a glossary of 20 essential e-commerce terms that every new seller should know: 1. A/B testing A method of comparing two versions of a webpage, product, or ad to see which one performs better. 2. Affiliate marketing A marketing…
To accountant or not to accountant? There are pros and cons for both sides. If you’re completely new to your industry, perhaps you don’t want the added expense. However, on the flip side, perhaps you don’t know enough about filing…
If you’re a music artist set to release a new track, you’ll need to start marketing it early. Otherwise, you’ll miss out on the initial hype and all marketing from there will be pointless. All music artists want to share…
A track proving to be extremely popular in the world of music over the past month is one by artist Soundboi BME called BELIEVER. His PUSH.fm Fan Link has all the streaming info you need. As you can see above,…
A typographer specialises in creating fonts and arranging words on a page. They can help create logos, and website graphics that users can easily read but also have a striking effect. You might not think much about the fonts and…
