Whether you’re a Spotify fan or not, you can’t argue they’re doing exceptionally well with their subscriptions. Within 2021 they grew to 406 million active users each month. It’s often found to be the preferred streaming store, and with statistics like this, it’s no surprise why people are saying that.
Within 2021 Spotify saw their numbers skyrocket once again. Their Premium subscriptions hit 180 million in the final quarter of 2021. This saw them end the year on their highest numbers yet. These numbers were up by 8 million subscribers from the end of the third quarter in 2021. Growing by 5% within that time and a 16% increase from 2020.
That’s Premium subscriptions alone. However, their overall monthly users have seen a huge increase also. Since 2020 they have grown by 18% and ended the year of 2021 on 406 million. That’s 406 million active users each month. When you think of the large amount of streaming services out there, those statistics are extremely high.
Their Premium subscription revenue brought in €2.295 billion in the final quarter of 2021. This grew by 5% from the previous quarter in the same year. Also, that’s 22% more in Premium revenue than they had within 2020.
Spotify by region
It’s suggested that the growth from the Rest of World region is largely down to India and Indonesia as these two countries have found Spotify to be very popular as a streaming store. Spotify also were surprised by Latin America. They didn’t quite expect the high percentage that they were met with and were pleasantly surprised.
All regions helped to increase the Premium subscription growth by the large amount it’s seen. Europe and Latin America are two of the places that contributed to this the most. It’s likely that the high volume of podcast listeners has benefited this also. Spotify ended their third quarter with 3.2 million podcasts and then went on to have 3.6 million by the end of their fourth quarter.
With Spotify extending their paid podcast subscription service to creatives in 33 new markets, it encourages more creators to upload their work. Podcasts have now become available in Russia, Egypt and Saudi Arabia, so overtime it’s likely these numbers will continue to grow. Spotify have stressed they’re hoping to make their approach more simple, so all users can understand the statistics. That way, no one is left in the dark.