Digital marketing strategies for beginners
When you’re first starting out in any industry it can be tricky to find your feet. Not only do you have to learn your trade, but you also need to learn how to sell your brand or business. It can…
Tag marketing tools
Call-to-action buttons – what are they, and how do they work?
Have you ever heard of someone referring to buttons as call-to-action features? It seems a little confusing, because surely every button has an action? However, certain ones are put in place to draw people in and get them to act…
What is a marketing funnel and how can it benefit you?
Marketing can be a tricky concept to get your head around. When one person says one thing, another says something different. How do you find what’s right or wrong? Well, it all depends on your audience and what they need.…
How can you be a successful social media marketing tool without having a social media account?
Stay with me on this one, because I found myself lost down a rabbit hole and I need you all to come on this journey with me. You may have seen our previous article about Display Purposes and just how…
How musicians can grow their network through email marketing
Heading into the music industry, you have a lot to discover for yourself. You’re trying to create and produce your music as well as market it across social media and other platforms. Growing your network is a great place to…
Small brands – how to create a powerful logo for free
Not everyone has a design team on hand to help them create a strong logo. When you’re a small brand, image is everything. It’s how you’ll gain more attraction to your business. Keep reading to find out how you can…
Marketing hacks – using a consumer journey map
Whether you’re a small fashion brand, an event’s planner, or a business owner of any kind, this is for you. If you need marketing within any aspect of your work, listen up. Journey maps help you plan from the beginning,…
Independent artist vs signing to a label – which is better for you?
There seems to be a lot of pressure on independent artists to get themselves signed by a label. While this could do your career wonders, this isn’t always the case. You need to decide for yourself whether it’s worth signing…
Influencers vs Content Creators – what are the differences?
Sometimes people who class themselves as content creators across social media platforms get mistaken for influencers. While they both may create posts for social channels, they have different roles. Influencers typically have briefs and are sponsored to produce their work.…
Artboard Studio – create photo mock-ups for your marketing projects
Artboard Studio allows you to create mock-ups for your marketing ideas. This is really useful because you can plan ahead before projects begin. Perhaps you’re planning a product photoshoot, why not try out different props and designs in a mock-up…
