There are certain colours we associate with certain brands. Is this because they’ve used them in their marketing for so long that it’s become memorable? Or, is it a case of these colours actually belong to the brands? We’ll take…
Brands, businesses, independent creatives, all have one huge goal in common. Their branding. Without strong branding, how will we know who you are or what you stand for? Your colour choices run deeper than picking your favourite colour and using…
If you’re setting up a brand or starting your marketing for it, you need to think of your colour schemes. Don’t rush into the decision because once it’s made, it’s really hard to change. Colour schemes can help define a…
Not everyone has a design team on hand to help them create a strong logo. When you’re a small brand, image is everything. It’s how you’ll gain more attraction to your business. Keep reading to find out how you can…
Have you ever wondered how companies start up and suddenly have thousands of followers? We’re constantly telling you to grow organically and this is really important. However, it seems suspicious that some brands seem to gain users and followers almost…
When it comes to creating your brand name, it can be tricky knowing where to start. It’s not something you want to have to change at a later point, so it’s important you get it right from the beginning. Too…
As an independent artist or a small brand, you might be protective over what you’ve created. This is understandable because unfortunately sometimes, people can take advantage of smaller brands. However, if done properly, the benefits of collaborating with another brand…
As a content creator, one of the most i…
As a creative, it can be difficult and draining when it comes to promoting your creations. By using digital marketing tools in your promotional plans, it doesn’t have to be. The more time you spend learning how to use digital…
Creating strong, cohesive and eye-catching visual branding doesn’t have to cost the world. We’ve compiled a list of our favourite free tools to help make your brand stand out. Canva Canva is a graphic design website, that allows users to…
