Audience insights are one of your biggest helps in marketing and promoting your content; you just need to know how to understand them, and what to do with them. One of the fundamentals of marketing is understanding your audience. Creating content…
Royalties from streaming and downloads may seem like the only revenue stream, but there are plenty of other ways of making a living off of your music. Read on to find out how you can make the most of your musical…
As great as it would be, there’s no sure-fire way of quickly and organically growing your fanbase on social media. But by rewarding social actions, you can incentivise your audience to click that subscribe or follow button. What are Content Unlocks?…
Copyright is notoriously boring and long-winded, but, it’s important you know the 101. We’ve put together a list of commonly used terms and definitions so you can up your knowledge game. Copyright is the exclusive right that someone has over a…
Spotify’s huge scope of playlists allow listeners to easily find new musical treasures and discover trending artists. But what types of playlists are there and how are they made? There are 3 main types of playlists you can find on Spotify;…
Pre-saves are ever-growing in popularity, and they’re perfect tools for increasing your chances of making it onto Spotify’s editorial playlists. ❓ What are Pre-saves? Essentially, Pre-saves are the digital equivalent of a pre-order. 💿 When you Pre-order a physical release, you’ll…
Spotify recently announced it would give users what they’ve been demanding for years; high-quality music streaming. It’s nearly time for your playlists to receive the premium treatment. At their virtual event, Stream On, Spotify announced they would be launch their long…
It should be obvious that music marketing combines music with marketing. But what exactly is marketing? And more importantly, how will it benefit you and your music? What is it? The official definition of marketing is: “The action or business of…
With so many music distributors offering to get your music online, it can be daunting choosing just one. However, it’s worth taking the time choosing the one that’s right for you and your needs. There’s no point signing up to the…
Getting your fans to interact with your social media and content is a tricky nut to crack. How can you get your audience to engage organically whilst still staying true to your brand ethos? 1. Visuals Visuals are making the biggest…
