A collection of tips, tricks and hacks that can boost your marketing game and push your creations further.
YouTube Shorts has become one of the most powerful discovery tools for musicians. With billions of monthly views and a recommendation algorithm designed to push fresh content to new audiences, it’s now one of the fastest ways for artists to…
A video hook is the very first moment of your video that grabs someone’s attention and makes them want to keep watching. It usually happens in the first three seconds, and it’s designed to stop viewers from scrolling past your…
Understanding your audience isn’t just about counting followers or streams. Real growth comes from tracking the behaviours that reveal who your true fans are, how they engage and how close they are to supporting you financially. These metrics help artists…
In an online world dominated by quick clips, short captions and instant reactions, long-form content might seem outdated. But for artists trying to build a loyal, sustainable audience, it’s one of the most powerful tools available. Long-form content doesn’t just…
Short-form video has become the frontline of music discovery. Whether you’re promoting a new single, an upcoming gig or a behind-the-scenes moment, a tight 30-second promo can make all the difference. But what makes a promo actually work? Below, we…
Collaborating with other creators is one of the fastest ways to grow your audience, improve your skills, and build genuine connections online. But when you’re just starting out, it can feel intimidating — especially if you think your platform is…
The two work together and are part of the same umbrella, but aren’t the same platform, nor do they have the same audience. So, what are the differences? How to tell iTunes and Apple Music apart? iTunes and Apple Music…
Scales and modes are more than just technical exercises — they are powerful tools for creating mood, colour, and originality in your music. Understanding how to use them creatively allows you to compose interesting melodies, improvise with confidence, and add…
For the first time, China’s sales metrics will be added to global data, allowing people to view through Billboard’s charts. Music consumption numbers will be visible, which isn’t something that has happened before. Now, people can view music consumption metrics…
Music theory is often seen as a complex and intimidating subject, but at its core, it is simply the language of music. Understanding the fundamentals gives students the tools to read, compose, and perform music more confidently. Even if you’re…
