What is a video hook?
A video hook is the very first moment of your video that grabs someone’s attention and makes them want to keep watching. It usually happens in the first three seconds, and it’s designed to stop viewers from scrolling past your…
Category Tips
A collection of tips, tricks and hacks that can boost your marketing game and push your creations further.
10 fan behaviour metrics every artist should track
Understanding your audience isn’t just about counting followers or streams. Real growth comes from tracking the behaviours that reveal who your true fans are, how they engage and how close they are to supporting you financially. These metrics help artists…
Why every artist needs a long-form content strategy
In an online world dominated by quick clips, short captions and instant reactions, long-form content might seem outdated. But for artists trying to build a loyal, sustainable audience, it’s one of the most powerful tools available. Long-form content doesn’t just…
Breaking down the perfect 30-second music promo video
Short-form video has become the frontline of music discovery. Whether you’re promoting a new single, an upcoming gig or a behind-the-scenes moment, a tight 30-second promo can make all the difference. But what makes a promo actually work? Below, we…
How to collaborate with other creators
Collaborating with other creators is one of the fastest ways to grow your audience, improve your skills, and build genuine connections online. But when you’re just starting out, it can feel intimidating — especially if you think your platform is…
What is the difference between iTunes and Apple Music?
The two work together and are part of the same umbrella, but aren’t the same platform, nor do they have the same audience. So, what are the differences? How to tell iTunes and Apple Music apart? iTunes and Apple Music…
How to use modes and scales creatively
Scales and modes are more than just technical exercises — they are powerful tools for creating mood, colour, and originality in your music. Understanding how to use them creatively allows you to compose interesting melodies, improvise with confidence, and add…
Luminate will now feature sales metrics from China due to partnering with Tencent Music
For the first time, China’s sales metrics will be added to global data, allowing people to view through Billboard’s charts. Music consumption numbers will be visible, which isn’t something that has happened before. Now, people can view music consumption metrics…
Music theory basics every student should know
Music theory is often seen as a complex and intimidating subject, but at its core, it is simply the language of music. Understanding the fundamentals gives students the tools to read, compose, and perform music more confidently. Even if you’re…
How to build sight-reading skills from scratch
Sight-reading is one of the most valuable skills a musician can develop. Being able to read and play music at first glance opens doors to faster learning, ensemble playing, and greater confidence. While it may seem intimidating at first, sight-reading…
