Valuable resources you can use to market your music and content.
Most artists assume they lose fans because of their music. The song wasn’t strong enough. The content didn’t perform. The release didn’t get enough exposure. But in many cases, fans are lost long before they ever decide whether they like…
For many independent artists, every release follows the same pattern. You finish a song, build a campaign, promote a pre-save, create content, share links, encourage streams and spend weeks trying to generate momentum. Then release day arrives. The campaign ends.…
Getting discovered is one of the biggest goals in music marketing. Artists spend countless hours creating content, pitching playlists, posting on social media and promoting their releases in the hope of reaching new listeners. And when discovery happens, it feels…
When artists think about music marketing, they often focus on the big things. More content. More followers. More streams. More reach. However, some of the biggest opportunities for growth can come from the smallest details. One extra click. One unnecessary…
A Pre-save allows fans to save your music to their library ahead of release day, so it’s in their library when it drops. A Forever Pre-save means every track you release from now on, will be placed into their library…
Getting your fans to share your music on social media can often feel like hard work. However, Instagram’s ‘Add Yours’ Music sticker makes word-of-mouth promotion feel like a fun, interactive game. Instead of just asking people to stream your latest…
Promoting music online has never been easier, but it has also never been more fragmented. Artists are expected to maintain a presence across multiple streaming platforms, social networks, video channels and promotional tools. As a result, it can be tempting…
Music promotion has traditionally focused on one release at a time. An artist announces a new track, launches a pre-save campaign, encourages fans to take action and then starts the process again for the next release. While pre-save campaigns remain…
For decades, major record labels were seen as the gateway to success in the music industry. They provided funding, promotion, industry connections and access to opportunities that were difficult for independent artists to secure on their own. Today, the landscape…
A pre-save campaign is one of the most effective ways for independent artists to build excitement before a release. It gives fans the chance to support new music before it is available, while helping artists create momentum ahead of release…
