Category Resources

Valuable resources you can use to market your music and content.

How to arrange a song: The basic structure of a pop track

How to arrange a song The basic structure of a pop track

If you have ever found yourself sitting with a brilliant eight-second loop inside your music software, unsure of how to turn it into a full, three-minute track, you are experiencing the hardest part of songwriting: arrangement. Arrangement is simply the…

What is mixing? (And how it is different to mastering)

What is mixing (And how it is different to mastering)

If you are new to the world of music production, you will constantly hear two words grouped together: mixing and mastering. They are the two final, crucial steps in turning a rough bedroom recording into a polished track ready for…

What is a DAW?

What is a DAW

DAW stands for Digital Audio Workstation. Put simply, it is a virtual recording studio inside your computer. Instead of needing a massive room filled with expensive physical mixing desks, tape machines, and rows of hardware effects, a DAW gives you…

Hashtags explained: how many should you actually use?

Hashtags explained how many should you actually use

If you have spent any time trying to grow your brand on social media, you have probably received completely conflicting advice about hashtags. One digital marketing expert tells you to use 30 hashtags on every post, while another claims that…

The social media glossary: 20 terms you need to know

The social media landscape moves fast. Just when you think you have a handle on the latest digital marketing strategy, a new wave of internet slang, algorithm updates, and creator economy terminology takes over your feed. Whether you are a…

Less is more when it comes to marketing your music

Less is more when it comes to marketing your music

Your music Fan Link doesn’t need to be all singing and all dancing every time. Of course, you want it to have your artist stamp on it, but it’s important you don’t distract from your artist image, and most importantly,…

How to add searchable captions to your reels 

Don’t let your content get lost in the feed. Use this simple trick to help the algorithm find your audience. 1. Use the “Captions” sticker Instagram has a built-in tool that transcribes your audio automatically. This is the most efficient…

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