Category People

Case studies and commentaries of independent musicians, content creators and brands that use PUSH to fulfil their DIY marketing needs.

How many Pre-saves is a good amount?

Create as many Pre-saves as you can. Each time you have an upcoming release with a future Sales Start Date, create yourself a Pre-save. This way you’ll help drive attention to your music before its release. Pre-saving helps boost your…

Spotify Q2 earnings have been reported

Spotify have released their earnings for the second quarter of 2022. Being able to access their financial earnings enables artists to have a more transparent view of the music industry. MAU and Subscribers In the second quarter (Q2) Spotify have…

Instagram subscription test gets expanded

Instagram have been testing out some ideas for a subscription feature. First only accessible to a handful of creators, now the feature is available to “tens of thousands” within the US. Content creators and influencers will be able to start…

PUSH 101: How does a Reward Link work?

Reward Links are great for everyone involved. The creator setting one up will benefit from follows, streams, subscribers etc. While the audience will complete set tasks and then access free digital rewards. How does a Reward Link work? Anyone can…

Pre-saves – why it is important to save early

Pre-saves help your favourite artists secure listeners. They’re a promotional tool for them to use ahead of their release date. By you saving their tracks, the artists know they’ll have an audience on the day their tracks are live. Pre-saves…

Meta to stop fake and damaging reviews on the platform

Reviews on business pages are great, because often they’ll tell us what we need to know. Whether there are hidden fees, or if the company is excelling in ways we might not imagine. However, not all reviews are genuine and…

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