What exactly does it mean to go viral?
The term “gone viral” is used on a regular basis. But, does anyone actually know how many likes and shares you need for your content to be classed as viral? No? We didn’t either, so we did some digging… Going…
Category People
Case studies and commentaries of independent musicians, content creators and brands that use PUSH to fulfil their DIY marketing needs.
The most popular TikTok stars in 2023
With TikTok continuing to grow in popularity, there’s no sign of it slowing down. Many creators have found a full time job for themselves out of the video platform. But, who is coming out on top? Who are the true…
Nepal is the next country to ban TikTok
Another country has joined the ever-growing list of regions banning TikTok from being used. Nepal have made the decision to ban the platform after TikTok refused to register with the local government. TikTok, one of the largest video sharing platforms…
TikTok partnership with Spotify, Apple Music, and Amazon Music will see new Add to music app button in app
TikTok have found a new partnership with both Spotify, Apple Music and Amazon Music. Users will see an Add to music app button allowing them to save music directly from TikTok to one of the music streaming platforms. TikTok have…
AI rules come into place following actor strikes
Over 65,000 Hollywood actors have gone on strike recently, taking to picket signs and protests. They were demanding pay rises and rules surrounding the use of AI. With many actors denying AI the rights to use their likeness within training.…
YouTube chatbot will appear under certain videos
YouTube are currently working on a new chatbot feature which will appear under a select amount of videos. Users will be able to interact with the chatbot to access information about the video and the creator. YouTube are currently working…
The importance of a link in bio
A link in bio refers to the link that is present within a creator or brand’s social media bio. This is often a Smart Link containing multiple URLs in one. A link in bio is simply a URL that is…
Spotify’s changes – music tracks must be played 1,000 times before they can earn any money
Music artists will have to wait even longer before they can start earning through Spotify now thanks to new changes. From 2024, they’ll need 1,000 plays minimum before their track can earn money. Spotify have confirmed that music artists will…
Is the Threads app worth it?
When Meta first introduced the Threads app, the internet went wild. Everyone began downloading it on release day. It was new and exciting, but, has the novelty worn off? Threads was introduced earlier this year. When it was first released,…
TikTok works so well because creators don’t gatekeep ideas
Content creators are on every social media platform; the large ones and the new, practically unheard of apps that are trying to grow. TikTok blew up overnight, and I’d argue it’s largely to do with the content produced on there.…
