Category People

Case studies and commentaries of independent musicians, content creators and brands that use PUSH to fulfil their DIY marketing needs.

Online bots – are they all bad?

When you hear the word bot you typically fear the worst. It’s likely you imagine them to be hackers or fraudsters, right? However, it isn’t always the case that online bots are bad. Sometimes, they can actually serve a purpose.…

5 ways you can support independent artists

Being an independent artist is tricky. You have all the responsibilities fall on your shoulders. Everything comes back to you as you’re in charge of writing, recording, distributing, promotion, marketing and all the other steps that go into music making.…

Top ways to discover new music

Are you getting a little bored with listening to the same tracks over and over? Perhaps you struggle to find new artists that you love. Maybe you just don’t know where to start. Let’s face it, streaming stores have so…

PUSH 101: Is LinkedIn important for musicians?

I presume you’ve seen everyone raving about LinkedIn and how it’s the best place to find work or connect with people. Is that only for people seeking a 9-5 job, or can anyone utilise LinkedIn and the services it offers?…

5 easy steps to becoming a Content Creator

Being a content creator isn’t as simple as setting up social media profiles and uploading photos and videos. There’s a lot of work that goes into it. To be successful you need to find your niche quickly and stamp down…

Marketing hacks – using a consumer journey map

Whether you’re a small fashion brand, an event’s planner, or a business owner of any kind, this is for you. If you need marketing within any aspect of your work, listen up. Journey maps help you plan from the beginning,…

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