Category Content marketing

How content creators can use the breadth of PUSH.fm tools to market their content and further their brand or business.

Spotify make it easier for advertisers to promote on the app

Spotify make it easier for advertisers to promote on the app

During Spotify’s Advance event hosted in New York, they discussed the updates they’ve made to improve buying and selling through the music platform. Notably, Spotify Ad Exchange. Spotify have been working on advancing their advertising products. Recently, at their Advance…

What the creator economy can learn from traditional industries

What the creator economy can learn from traditional industries

The creator economy has revolutionised the way individuals build careers, offering unprecedented opportunities for independent artists, writers, musicians, and content creators. However, while this digital-first landscape is full of innovation, traditional industries have long-established systems that could provide valuable lessons…

How to negotiate fair deals with labels, venues, and sponsors

How to negotiate fair deals with labels, venues, and sponsors

For musicians, negotiating fair deals with record labels, venues, and sponsors is crucial to building a sustainable career. Whether you are signing a contract, booking gigs, or securing sponsorships, understanding how to navigate negotiations can help you protect your interests…

How to work with influencers to promote your event

How to work with influencers to promote your event

Collaborating with influencers can be a powerful way to boost awareness and attendance for your event. Influencers have dedicated audiences that trust their recommendations, making them valuable partners in event marketing. Here’s a step-by-step guide on how to work effectively…

Choosing the perfect venue for any type of event

Choosing the perfect venue for any type of event

Selecting the right venue is one of the most important decisions in event planning. The venue sets the theme and feel of any event. The venue sets the tone, impacts the guest experience, and plays a crucial role in the…

Things that should be normalised in the world of content creation

Things that should be normalised in the world of content creation

Society constantly evolves, but some things still carry unnecessary stigma or remain unspoken when they should be normalised. Whether it’s personal choices, mental well-being, or simple everyday actions, it’s time to challenge outdated norms and embrace a more understanding and…

How to spring-clean your content

How to spring-clean your content

Spring-cleaning isn’t just for your home—it’s also a great opportunity to refresh your digital content. Whether you run a blog, manage social media, or create videos, a content audit can help you stay relevant, improve performance, and maintain engagement. Here’s…

Why you shouldn’t try to be on every social platform

Why you shouldn't try to be on every social platform

Social media is a powerful tool for creators, businesses, and influencers, but trying to be active on every platform can do more harm than good. While it may seem like a great way to reach a wider audience, spreading yourself…

What is a record label?

What is a record label

A record label is a company that helps musicians create, distribute, and promote their music. Record labels play a crucial role in the music industry by providing artists with the support they need to reach a wider audience and grow…

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