Category Content marketing

How content creators can use the breadth of PUSH.fm tools to market their content and further their brand or business.

The music industry’s fan retention problem

When it comes to the music industry, it’s normally always focused around making money. However, while that is great, often, the artists only see a fraction of this, and once the hype of their release has died down, they’re back…

Why album sales don’t matter like they used to

Why album sales don't matter like they used to

There was a time when album sales were everything. Artists spent months crafting the perfect record, fans queued outside shops on release day, and the number of albums sold often decided who was considered a success. If your album went…

How to talk to Gen Z without sounding like a mid-life crisis

There are few things on the internet more painful than watching a corporate marketing department try to be “cool”. You’ve almost certainly seen it happen. A brand wants to appeal to a younger demographic, so they assemble a committee of…

Hashtags explained: how many should you actually use?

Hashtags explained how many should you actually use

If you have spent any time trying to grow your brand on social media, you have probably received completely conflicting advice about hashtags. One digital marketing expert tells you to use 30 hashtags on every post, while another claims that…

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