Being a small business, it’s really hard to get your ideas out there. You probably have lots of ideas on what would make a good product but you don’t yet have the funds or backing to do so. You need customers, and a social following in order to make things work, but how?
Here are some tips on how to set up your small business for success in the early stages, along with finding your place on social platforms.
1. No need to reinvent the wheel
Look, the likliehood is, whatever product or service you’re selling, has probably been done before. Perhaps you have a unique twist or edge to it, and if so, that’s brilliant, make sure you show that.
But, the point is, whether you’re selling customised water bottles, nostalgia themed clothing, music samples, you name it, it’s probably been done in one way or another. This doesn’t mean your idea isn’t worthwhile, in fact, play this to your strength.
You don’t need something brand new to have something sellable. Instead of trying to completely re-invent the wheel, you just need to show how your’s has been adapted. Show your customer how YOUR product could change their life (even if it isn’t as dramatic as life-changing).
2. Your products should solve your own problems
Expericing a break out that various face washes won’t solve? Perhaps your coffee cup is just too wide to fit in your car’s cup holder. Whatever the reason your brand first started, make sure you solve that issue before pitching to customers.
You want the narrative. Why did you start up a company when so many like yours already exist? How does your product differ? What can yours do that their’s can’t? Where are the gaps in the market? Find them, and exploit them.
You’ll be able to find similar products all over social media. Find what they’re missing and use it to your own advantage. Show potential clients how your products will save them time, money and make life more convienent. The best ideas often start as problem solving for the creator.
3. Find your social platform
It’s always best to start on one social platform before adding any others to the mix. That way, you have found your groove before you have to start appealing to various audiences. Also, you’ll be able to prioritise one social schedule rather than juggling multiple.
Having one social account takes work. After all, people lose interest easily. It’s sad, but, it’s true. You need to find a way to keep people interested and engaged and the best way to do this is by giving all your focus to one social platform.
4. Collaboration
The more people behind you, the better. It’s better to collaborate and not have to go it alone, than to try and take on launching a new business, while also trying to promote yourself on social media.
Reach out to other business owners and content creators and find people who want to work with you. You’ll be able to grow together and learn from each other’s mistakes. Having an army around you really will make things feel less daunting.
