Writing SEO-friendly YouTube video descriptions is a key strategy for increasing your video’s visibility, attracting a larger audience, and improving engagement.

An optimised description helps YouTube’s algorithm understand the content of your video, making it more likely to appear in search results and recommendations. Here’s how to create descriptions that work:
1. Start with a strong hook
The first few lines of your description are crucial because they are the most visible to viewers. Write an engaging summary of your video’s content to encourage users to click. Include your primary keyword naturally within the opening sentences.
2. Use relevant keywords
Research and incorporate relevant keywords into your description. These should reflect the terms people are likely to search for when looking for your content. Tools like Google Keyword Planner or TubeBuddy can help you identify effective keywords.
3. Provide a detailed overview
Expand on your video’s content in the main body of the description. Explain what viewers can expect, share additional context, and highlight key points. This not only improves SEO but also helps engage viewers who want more information.
4. Add timestamps for key moments
Including timestamps in your description allows viewers to navigate your video more easily. This is especially useful for longer videos, tutorials, or educational content. It also improves user experience and keeps viewers engaged.
5. Include links to relevant resources
Add links to external resources, your website, or social media channels to direct traffic and provide more value. If applicable, include affiliate links or references to products mentioned in the video. Make sure all links are relevant and properly formatted.
6. Use hashtags wisely
Incorporate relevant hashtags to help categorise your content and improve its discoverability. Hashtags appear above your video title and can make it easier for viewers to find your content. Avoid overloading your description with too many hashtags; 2-3 targeted ones are sufficient.
7. Add a call to action (CTA)
Encourage viewers to take action by including a clear and compelling CTA. Examples include asking them to subscribe, like the video, leave a comment, or visit a link. Place the CTA near the end of your description.
8. Optimise for mobile viewers
Keep your descriptions concise and user-friendly, especially for mobile viewers. Since a significant portion of YouTube traffic comes from mobile devices, ensure your key information is visible within the first few lines.
9. Avoid keyword stuffing
While keywords are essential, avoid overloading your description with repetitive or irrelevant ones. This can make your content appear spammy and negatively impact your rankings.
10. Add metadata and tags
In addition to writing a strong description, make sure your video’s metadata, such as tags and titles, aligns with your description. Consistent and relevant metadata improves your video’s overall SEO performance.
A well-crafted, SEO-friendly YouTube video description can significantly enhance your content’s visibility and engagement. By combining keywords, clear organisation, and valuable information, you’ll not only attract more viewers but also provide them with a better experience. Follow these tips to optimise your video descriptions and achieve better results on YouTube.
