Accessibility tools on social media – what are they and why are they important?

Social media platforms are always finding new ways to be more accessible. For content creators, and for their viewers. But, many creatives still aren’t using these tools, is it because they don’t know they exist?

Accessibility tools on social media - what are they, and why are they important? Photo of a laptop on a table, in a restaurant. The laptop says, 'I design and develop experiences that make people's lives simple'.
Credit: Unsplash

In the ever-expanding realm of social media, where connections grow, and stories are shared, accessibility tools were brought in to dismantle barriers. These tools play a vital role. They ensure that social media is reachable for everyone. Regardless of their abilities. If you aren’t already including them within your content, you need to start.

First and foremost, accessibility tools on social media open the doors to a more inclusive online community. Consider individuals with visual impairments. They rely on screen readers to interpret content. Features like alternative text descriptions for images enable these users to comprehend and engage with the visual elements that others take for granted.

Subtitles and closed captions

Subtitles and closed captions emerge as game-changers. They make video content accessible to the deaf and hard-of-hearing community. As videos become more popular on social media, these tools ensure that the message is not lost for those who rely on written words to understand spoken content. A simple option you can add to your videos.

Accessibility tools reflect a commitment to diversity. They demonstrate a social responsibility within social media platforms. In a world where diversity is celebrated, it’s essential that digital spaces mirror this. By integrating features like adjustable font sizes and high-contrast modes, social media platforms cater to users with varying needs.

User-friendly experiences

These tools create a more user-friendly experience for everyone. Not just those with specific accessibility requirements. Consider the convenience of automatic alt-text generation. A feature that benefits all users by providing a quick insight into the content of an image without the need for manual input.

These tools on social media are a way of creating an inclusive digital society. By breaking down barriers and ensuring that everyone, regardless of ability, can participate fully in the social media conversation, these tools ensure each platform is a place for all. You can do your part as a creator by attaching alt-text and subtitles to your content. sign up for free GIF
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