Most of us have a favourite genre, artist, or playlist that feels like a reflection of who we are. But is it just a reflection—or does the music we listen to actually shape our personality? It’s a fascinating question that…
Every generation has its own soundtrack—and for Gen Z, it’s a mix of nostalgia, genre-blending, and internet-driven discovery. Born roughly between the mid-1990s and early 2010s, Gen Z grew up with streaming, social media, and TikTok—all of which have completely…
Have you ever gone back to a song you once adored, only to feel strangely detached from it? That track you played on repeat, cried to, or danced to every weekend now feels like a stranger. Why does this happen?…
Previously released in other regions, Audiobook+ is now accessible within the US. Offering listeners an extra 15 hours of audiobooks each month. Last month, Spotify launched their audiobook feature across Ireland and Canada. After huge success, the feature has been…
In today’s digital music landscape, success is often measured in streams, followers, and placements on curated playlists. While platforms like Spotify, YouTube Music, TikTok, and Apple Music promise global reach and discovery, the reality for many independent artists is far…
The digital age was meant to democratise music. With platforms like Spotify, YouTube, SoundCloud and TikTok, anyone with a laptop and a mic could, in theory, reach an audience. But while it’s never been easier to upload music, getting heard,…
Once upon a time, genres defined how we discovered, consumed and understood music. Labels like hip-hop, rock, jazz or reggae were not only stylistic categories—they represented culture, geography, even ideology. But in today’s hyper-connected, algorithm-driven world, those lines are blurrier…
Audiobooks+ is a new feature on Spotify that will allow Premium members more flexibility when looking for a book to listen to. Now, it can be added onto duo and family accounts too. Spotify aim to help the publishing industry…
YouTube Music users have argued the buttons for shuffling music and repeating the last track aren’t all that obvious. The music platform listened and have made a few minor changes. Who knew that simple buttons could cause so much controversy?…
If you’re sharing content online—whether you’re a musician, marketer, influencer or small business owner—the links you use can make a surprising difference. While a regular link might get the job done, a smart link can supercharge your strategy. In this…
